Founded in 1992 by Stephen Hayward (1954–2015) Serif's list is eclectic and highly selective. It focuses, in particular on cookery, history, travel writing, and fiction.
Serif's range of elegantly designed cookery titles include books on diverse culinary traditions, such as Jamaican, Moroccan and Bengali cuisine. History titles include seminal books such as George Dangerfield's The Strange Death of Liberal England and George Rudé's The Crowd in History.
The travel & reportage list includes classic titles by Federico Lorca and Evelyn Waugh and fiction includes Jorge Semprun's award-winning novel, The Cattle Truck and the satirical science fiction of Steve Aylett.